Emergency services and HM Coastguard are at the scene in the East Yorkshire resort.
Weather warnings are in place for various parts of the UK until Monday, with the heaviest snowfall expected to hit Scotland.
A rally on the first trading day of the new year has taken London's main share index through the milestone.
Wind, solar and other renewables hit a new high last year but the government is still some way off its clean power target.
Paul Ovenden, who left Downing Street in September, says the British state has been "emasculating itself".